Whether you think you need one or not, it is without question a wedding planner can ease the anxiety of your big day, help negotiate vendor contracts, and design an amazing event no guest will forget. We have had the pleasure of collaborating with Monica Richard, Master Bridal Consultant with Detail & Design, of many occasions. We asked her the following questions:
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What is the single greatest advantage to hiring a wedding planner that may not seem as evident?
A wedding planner’s job naturally is to advise, guide and mediate the entire planning process for a bridal couple and their families to make the wedding process less stressful, more enjoyable and the day relaxing, but the greatest advantage is that this all happens, while the client is also saving money.
How are you able to please both the bride and groom, as well as their parents?
I ask all of the key players involved their three most important elements to the wedding day. I also ask they send these to me separately and without conversation among themselves. Seeing these responses I’ve learned the items vary greatly – some answer with tangible things like “an open bar is a must,” “I want X band” or “I must have yellow roses everywhere!” while others reply with something that costs no additional money to create – they may answer with “I want to use my childhood church,” “I love this song, it’s important to us, so I’d like to dance to this song” or “I absolutely want to include my dog in the service.” By having everyone’s “must have list” I’ve ensured we’re covering everyone’s needs, while exposing those needs to the other people in the wedding planning process. They now understand each other’s needs, which makes the entire planning process run more smoothly.
Do you have an ideal bride?
If I were to have “an ideal bride” it would be a client that understands no one involved with her wedding wants this day to be anything less than exceptional. She would embrace that idea entirely, and when asked her “three most important things to the wedding day” she gives her answers and innately trusts that every vendor and suggestion that has been presented to her directly goes back to her “three things” to happen for her beyond even her wildest dreams. She embraces ideas given by her vendor team, she thinks out of the box, and she trusts that everyone in the end wants her wedding to be spectacular for her, her family and their guests.
What do you say to those couples that think a wedding planner is an expense they cannot afford?
Very simply a bridal couple needs to understand this – it is something thay can NOT not afford. It’s as important as the venue, décor, photography and invitations. I often share with people the story of a client who’s summer wedding was planned to perfection – until… the source for all air-conditioning, refrigeration and water systems went out throughout a several block region of downtown Indianapolis, including the reception location. No central air, no refrigeration, no kitchen with water, no restrooms…. However, if you ask her over 225 guests wedding was exceptional! This would not have happened flawlessly had it not been without a planner.
What is your favorite part of the planning process?
I love the start of the planning process just after only venue is selected. From this point, we have a clean slate – and a palette full of colors to consider, ideas to try, and options to explore. In many cases we find something small may inspire the entire direction for the wedding. Recently a client said she wanted her guests to feel like she felt when she looked at a Monet painting… That sentence sparked something, and that painting, became the dance floor and inspired the entire palette for her luxurious wedding. Another bride talked about her dress and said it was “Bam!” “Bam!” became the catch phrase for the entire wedding and each vendor was told the story of the “Bam” dress and were encouraged to “bring the Bam!” to the client for consideration. The result was an out-of-the-box, fun and contemporary party – all inspired by the bride’s word and her willingness to explore everyone’s options.
What is your favorite part about the wedding day?
I have two. Just before the ceremony I share a few funny words with the bride to break the ice to help calm her nerves a bit. It’s after her bridesmaids have gone down the aisle, so usually only her father or the photographer witness it– just a brief moment between two friends.
The other is minutes before the guests walk into the reception space. Once the couple is married, I take the newlyweds into their reception and let them see the space for the first time… then require them to be left alone. It may be their only moments alone together the entire day. Their emotions surrounded by the beauty and quiet serenity of the space just “gets me” every time and it’s hands down, my experience of the wedding.
How are wedding planners misunderstood?
Wedding planners too often are misunderstood in two ways – 1) media and 2) by churches. First let me touch on churches. Sadly, there are people that have called themselves coordinators, that are not hired professional businesspeople that have really tarnished the image of wedding planners. They tend to be pushy and overbearing and frankly disrespectful to the churches. A wedding planner must remember this – a church or religious location is sacred and must be treated as such. On a wedding day, I am a guest in that client’s church – meaning I follow their rules, their guidance and their regulations.
The other way wedding planners are misunderstood is the media. I understand I have a fantastic, fun and amazing career. I also understand it’s interesting to others. That said though, it’s not just the moments of movies and television. It’s hard work, it’s long hours and it’s a profession – not something of celebrity.
How do industry memberships and continuing educational seminars bolster your services?
Wedding planners need to attend conferences, educational seminars and classes because it strengthens a planner’s base of knowledge for their clients. It beings new ideas, perspective and skill set to the table.
Every planner should not only belong to professional organizations including International Special Events Society (ISES) and Association of Bridal Consultants (ABC) but be active. Any client interviewing prospective planners needs to not only ask about the planner’s organizational membships, but also ask about their level involvement. As Immediate-Past-President of ISES, and current board member. ABC fortunately makes it easy for a client to discern a member’s involvement. It has a tiered system of credentials based on experience and education. I am honored to be one of the first 50 Master Bridal Consultants in the world. This is the highest level of distinction.
I am also honored to be the founding president for the Indianapolis Chapter of Wish Upon a Wedding. Wish Upon a Wedding is the world’s first nonprofit wish granting organization providing weddings and vow renewals for couples facing terminal illess and and serious life-altering circumstances, regardless of sexual orientation. This organization is entirely about giving back to the wedding and event industry that has been so giving to me for over a decade.
What are some trends you are glad to have seen pass?
Chocolate! …by this I mean, “chocolate and pink weddings,” “chocolate and pale blue weddings” and “chocolate fountains” at weddings. Mink, bark, coffee, mocha, russet, mahogany, and yes, even, chocolate – are all a stunning neutral color that I embrace entirely – however, there was a time about 4-6 years ago it seemed to appear in every wedding in our city. Yes, the weddings were gorgeous and beautiful, but now looking through photos, they all look quite similar and really resonate, “I was married somewhere between 2004 and 2006.” I enjoy working with interesting color combinations or unique threads of a (dare I say the word) “themes,” and I always include personal touches to weddings. During the “chocolate craze,” I think sadly that idea was forgotten by the industry and by couples as they planned their weddings.
What are some of the most exciting trends you see in the next year?
I often giggle at the term “trends” in the bridal industry – my thought is this … if I have a client include something unique and special in her wedding, my hope is that we are ahead of the curve, and therefore creating a trend. That said, here are two interesting things I’ve had clients do for their weddings, that I hope will resonate with others, and become a trend in the coming year.
First – interesting dance floors! It’s the largest single item in the entire reception space, and too often it’s just wood, or monogrammed through lighting. Recently I’ve had a client mimic their linen pattern on the dance floor in a pattern of black squiggles on a white floor. Another did large black and white stripes to mimic her invitation and stationery suite and another’s entire floor was painted with a reproduction of Monet’s Water Lilies.
Second – favors upon departure, NOT on the tables. Most weddings artfully consider their dinner tablescapes, including their favors’ placement. I enjoy surprising guests with little unexpected treasures. Most recently my clients have done this with their favors. I’ve had couples give each guest Hot Box Pizza breadsticks (their favorites) as each guest departed. Another had “breakfast” bagged beautifully and placed in each car by the valet company. A client’s Parisian proposal became the inspiration for the entire wedding. Upon departure, guests received a loaf of warm French bread, wrapped in baker’s paper with a tag declaring “Merci Beaucoup.” Favors are always the couple’s personal way of saying thank you to their guests – the presentation of these gifts should be as unique as the couple itself and NOT placed at each placesetting as entirely expected.